This weekend when Justin Bieber was in Salt Lake City he took time as his concert was getting ready to start to go up to the hospital and visit Millie Flamm, a seven year old fan who was too sick to attend his concert.
You see he made a little extra effort to reach out and help. He made her day by performing for her and visiting.
She was delighted.
This story reminds me of what happened to Elsha Stockseth, friend of mine, when Bono of U2 came to Salt Lake City some years ago. (She still talks about it.)
Yes, you guessed it he came by and gave some special attention to her and helped her to have the time of her life.
So you see Justin Bieber and Bono share a common soft spot in their hearts for those facing real challenges in their lives. Each saw the world through their fans eyes. They saw a need and filled it in ways meaningful to their customers (fans).How cool is that?
There is a life lesson in there for us a humans, community members and business owners. Reach out to those with great need. Share with your fans what is meaningful to them!
Maybe we can begin to change our world a little by reaching out to those we know who are facing challenges at this time of their lives.
Maybe you'd like to be friends with Elsha on facebook. She shares some pretty amazing stories.
Enjoy this little video of Bono meeting up with Elsha.
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